What We do
Driving Business Excellence
We bring the mindset, discipline, and coaching excellence of elite sport into the business arena. We help organisations elevate performance by developing leaders, strengthening teams, and embedding the habits required to consistently perform at the highest level.
About Greg Williams
Greg brings over 25 years’ experience in senior leadership and elite sport, offering a distinctive perspective on what it takes to build and sustain high performance.
He began his career in cricket coaching, working with the Western Australian and Australian teams, as well as Somerset County Cricket Club in the UK. In these high-performance environments, where marginal gains define success, Greg developed a clear coaching philosophy and principles working with many First Class and Test cricketers through two decades of coaching.
Transitioning into senior management across public, private and not for profit sectors, Greg applied these same principles within complex organisational settings, consistently demonstrating that the frameworks used in elite sport translate directly into the business world. He has seen first-hand that many organisations underutilise these approaches, leaving significant performance gains untapped - an opportunity that continues to drive his work.
Alongside his professional career, Greg has spent the past 18 years managing the development of his son, Calan Williams, to the highest levels of international motorsport. This journey has included Formula 3 and Formula 2 on the Formula 1 calendar, European Formula 3, and Championship winning success in the World GT3 racing in 2023 and 2024.
This experience in motorsport has involved building and leading two companies, securing significant funding, and developing trusted relationships with top international race teams, sponsors, and ultra-high net worth individuals. It has also provided Greg a rare, behind-the-scenes view into how world-class teams and business leaders operate under pressure, manage complexity, and consistently deliver results.
Greg now brings these insights, experiences, and proven methodologies to the business world, helping organisations apply the mindset, structure, and discipline of elite sport to unlock sustained high performance.
Why TWG?
Bring Elite Performance to Your Business
Through bespoke facilitation, TWG brings the proven principles of elite sport into your organisation, beginning with a deep understanding of your people, strategic objectives and operating environment.
Every engagement is tailored to your unique challenges. We develop leaders to coach more effectively, strengthen self-awareness, build trust and unlock the potential of individuals and teams.
Beyond developing people, we help create the conditions where high performance can thrive. By embedding the behaviours, mindset and disciplines that underpin sustained success, we equip leaders and teams with practical strategies to perform with confidence, resilience and clarity under pressure.
The result is a more aligned, adaptable and high-performing organisation equipped to achieve lasting success.
Full Understanding of Your Business
We take the time to consult with you and fully tailor our facilitation to your specific business needs.
Leadership Development
Great people leaders are great coaches and we bring the best out of your people by developing these skills. We place a strong emphasis on leaders learning to understand themselves so they can truly inspire their team to excel in their roles and importantly their own careers.
High Performing Teams
The power of high performing teams, as opposed to just skilled individuals, is proven consistently through sport. The best coaches in the world understand this and employ many skills and techniques to develop the strength of their teams. We will work with your people to understand how to implement these in your business.
Creating the Environment for Success
Many businesses and leaders focus on telling the workforce what to do and find it difficult to maintain sustained success. However, policies, procedures and physical structures can get in the way of high performance. We work with your teams to refine opportunities to enable high performance outcomes.
Aim High
Excellence is not achieved without aiming high, and in fact is never reached without aiming beyond what is generally accepted as achievable. Elite sportspeople know this, and elite coaches work with their athletes to make it possible. We can show you how and give you tangible techniques to apply this to your business.
Building Resilience
A solutions focused mindset is essential for sustained high performance within a team. We draw on techniques perfected through elite sport to build this in your business teams.
Deliver Results Under Pressure
Elite athletes know how to deliver under pressure, and elite sport coaching develops the ability of talented athletes to do so. We share with you the methods and techniques which you can use to bring the best out of your people when the pressure to perform is on.
Marginal Gains and Breakthrough Moments
In elite sport marginal gains are everything and the culture of the team must promote a relentless search for this. Equally, to succeed consistently breakthrough moments must be discovered. We work with you to foster this culture and maximise the positive impact of breakthrough opportunities (eg. new AI tools)
Team TWG
Ready to Bring the High Performance Strategies to Your Business
The team at TWG Consultancy consists of dedicated professionals who are passionate about delivering the highest quality of business consulting services. Each member brings a wealth of knowledge and expertise to ensure the success of our clients.
Greg Williams
Facilitator and qualified High Performance Coach with extensive experience coaching elite athletes along with 25+ years experience in Senior Leadership positions.
Jenny Williams
Facilitator with Masters in Education and 25+ years experience in training adults and deveoping training solutions for organisations based on thorough needs assessments.
Calan Williams
Client Experiences
Real Success Stories
“Working with TWG Consultancy has been a game-changer for our business. Their expert insights helped us streamline our operations and enhance profitability.”
Rachel Adams
“The personalized approach taken by TWG Consultancy made a significant impact on our strategic planning process. Their guidance has been invaluable.”
Johnathan White
“I highly recommend TWG Consultancy to any business seeking expert advice. Their team was instrumental in helping us achieve our growth targets.”
Michelle Carter
