What We do
Driving Business Excellence
We bring the mindset, discipline, and coaching excellence of elite sport into the business arena. We help organisations elevate performance by developing leaders, strengthening teams, and embedding the habits required to consistently perform at the highest level.
About Greg Williams
Greg brings over 25 years’ experience in senior leadership and elite sport, offering a distinctive perspective on what it takes to build and sustain high performance.
He began his career in cricket coaching, working with the Western Australian and Australian teams, as well as Somerset County Cricket Club in the UK. In these high-performance environments, where marginal gains define success, Greg developed a clear coaching philosophy and principles working with many First Class and Test cricketers through two decades of coaching.
Transitioning into senior management across public, private and not for profit sectors, Greg applied these same principles within complex organisational settings, consistently demonstrating that the frameworks used in elite sport translate directly into the business world. He has seen first-hand that many organisations underutilise these approaches, leaving significant performance gains untapped - an opportunity that continues to drive his work.
Alongside his professional career, Greg has spent the past 18 years managing the development of his son, Calan Williams, to the highest levels of international motorsport. This journey has included Formula 3 and Formula 2 on the Formula 1 calendar, European Formula 3, and Championship winning success in the World GT3 racing in 2023 and 2024.
This experience in motorsport has involved building and leading two companies, securing significant funding, and developing trusted relationships with top international race teams, sponsors, and ultra-high net worth individuals. It has also provided Greg a rare, behind-the-scenes view into how world-class teams and business leaders operate under pressure, manage complexity, and consistently deliver results.
Greg now brings these insights, experiences, and proven methodologies to the business world, helping organisations apply the mindset, structure, and discipline of elite sport to unlock sustained high performance.
Why TWG?
Bring Elite Performance to Your Business
TWG brings the proven principles of elite sport coaching into your business, starting with a deep understanding of your people, goals, and environment. Like top coaches, we tailor our approach to your unique challenges—developing leaders as effective coaches, building self-awareness, and unlocking the full potential of individuals and teams.
Our focus goes beyond individual talent, helping you create high-performing teams that thrive on trust, clarity, and shared purpose.
We also help you shape an environment that drives success naturally—where the right behaviours and results happen without constant direction. By embedding ambition, resilience, and the ability to perform under pressure, we equip your people with practical techniques to consistently deliver at a higher level.
The outcome is a more focused, adaptable business built for sustained high performance.
Full Understanding of Your Business
Successful coaching in sport starts with a thorough knowledge of the players, the objectives and ambitions of the team and the environment they currently operate in. Our work with your business is no different and we take the time to consult with you and fully tailor our facilitation to your needs.
Leadership Development
Great people leaders are great coaches and we bring the best out of your people by developing these skills. We place a strong emphasis on leaders learning to understand themselves so they can truly inspire their team to excel in their roles and importantly their own careers.
High Performing Teams
The power of high performing teams, as opposed to just skilled individuals, is proven consistently through sport. The best coaches in the world understand this and employ many skills and techniques to develop the strength of their teams. We will work with your people to understand how.
Creating the Environment for Success
Many businesses and leaders focus on telling the workforce what to do and find it difficult to maintain sustained success. The best coaches understand that the more behaviours and outcomes can be delivered through the environment, the less they have to direct and the more targeted and specific their messaging can be. This not only achieves greater results, but enables the business to continually move forward ahead of the rest.
Aim High
Excellence is not achieved without aiming high, and in fact is never reached without aiming beyond what is generally accepted as achievable. Elite sportspeople know this, and elite coaches work with their athletes to make it possible. We can show you how and give you tangible techniques to apply this to your business.
Building Resilience
We believe in a customizable approach to business consulting, tailoring our services to your organization's specific challenges and goals. Our aim is to empower you to realize your full potential with the support you need.
Deliver Results Under Pressure
Elite athletes know how to deliver under pressure, and elite sport coaching develops the ability of talented athletes to do so. We share with you the methods and techniques which you can use to bring the best out of your people when the pressure to perform is on.
Team TWG
Ready to Bring the High Performance Strategies to Your Business
The team at TWG Consultancy consists of dedicated professionals who are passionate about delivering the highest quality of business consulting services. Each member brings a wealth of knowledge and expertise to ensure the success of our clients.
Greg Williams
Facilitator and qualified High Performance Coach with extensive experience coaching elite athletes along with 25+ years experience in Senior Leadership positions.
Jenny Williams
Facilitator with Masters in Education and 25+ years experience in training adults and deveoping training solutions for organisations based on thorough needs assessments.
Calan Williams
Client Experiences
Real Success Stories
“Working with TWG Consultancy has been a game-changer for our business. Their expert insights helped us streamline our operations and enhance profitability.”
Rachel Adams
“The personalized approach taken by TWG Consultancy made a significant impact on our strategic planning process. Their guidance has been invaluable.”
Johnathan White
“I highly recommend TWG Consultancy to any business seeking expert advice. Their team was instrumental in helping us achieve our growth targets.”
Michelle Carter
